Real cider is a long-established traditional drink which is produced naturally from apples and is neither carbonated or pasteurised. However real cider is in a similar situation to that which faced real ale some 30 years ago with the number of outlets for real cider diminishing, even in the West Country. The situation with perry (which is made from pears) is even worse, as it is rarely available away from the farm gate. It is unfortunate that many of the most well known ciders in the UK are cold, fizzy keg products which have been produced artificially rather than naturally.
Information from www.camra.org.uk/cider